Marketing Analytics Team Lead

Шведский издатель и разработчик мобильных игр мирового уровня G5 Entertainment AB, входящий в ТОП 100 крупнейших издателей.

Компания G5, разместившая акции на NASDAQ Stockholm в 2014 году, является одной из самых быстрорастущих технологических компаний Швеции по мнению компании Deloitte. В игры компании играют более 250 миллионов пользователей по всему миру.

Офисы компании расположены в Стокгольме, Сан Франциско, на Мальте, в Москве, Калининграде и Харькове.

Наше портфолио включает такие проекты как Hidden City®, Jewels of Rome®, Mahjong Journey®, Homicide Squad®, Survivors: The Quest®, The Secret Society® and Pirates & Pearls и т.д

Nad czym pracować?

• Gatunek: Gry codzienni

Wielkość i struktura zespołu?

В непосредственном подчинении на данный момент будет 2 маркетинговых аналитика. Далее предполагается расширение команды под руководством лида

Na jakie zadania (obowiązki)?

What you’ll do:

• Lead, train and motivate a team of analysts dedicated to working with terabytes of marketing data;

• Ensure that everyone in performance marketing is ‘in the know’ about opportunities provided by modern analytics: from classic Excel-based frequency A/B-testing analysis to cutting edge ML-models and Neural-networks;

• Work closely with VP of Marketing, Director of Analytics, Marketing & Technical Team Leads to ensure development and implementation of state-of-art LTV-models, bidding algorithms and other things that can empower G5’s performance marketing;

• Improve existing and create new  processes and approaches for the Marketing Analytics Team;

• Be ‘the playing coach’ by deep-diving into the most complex tasks, where ‘the how’ is unclear and the deadlines are hard to meet; lead the team by example, analyzing the data from Paid, Organic and Owned UA channels, creating reports and providing actionable insights for marketing teams and top management;

• Become an ‘agent of change’ constantly learning new ways to use analytics in marketing and constantly challenging the status quo to drive G5’s marketing to use edge-cutting approaches.

Jakiego specjalisty szukamy?

Job Requirement:

• At least one year of team management experience;

• Strong knowledge of Mathematical Theory, Probability and Statistics;

• Understanding of R/Python and practical experience with this data science toolkit;

• Expertise in statistical analysis techniques;

• Expertise in developing predictive mathematical models;

• Understanding of F2P game monetization basics;

• Understanding of mobile game user acquisition basics;

• Knowledge of the main KPIs used to measure user acquisition performance;

• Experience working with user acquisition/marketing teams is a plus;

• Experience working as an analyst/marketer/game designer in a game development environment is a plus;

• Knowledge of ML-models and Neural-networks in marketing is a strong plus.

Co jest dla nas ważne w człowieku?

• проактивность;

• ответственность;

• умение работать в режиме многозадачности.

Dlaczego u nas przyjemno pracować ?

What we offer:

• Work for a Swedish company with a portfolio of over 20 global free-to-play (F2P) projects that have been translated in 15 languages;

• Participate in the full product development cycle;

• Grow your career with an international company;

• Official/contract employment;

• Flexible working schedule;

• Full benefits package;

• Comprehensive, company-subsidized medical insurance;

• Educational programs in English with highly qualified instructors;

• Comfortable offices in seven cities across five different countries;

• Performance share program for key employees;

• R&D Project Development: opportunities for creating your own project within the framework of the company;

• Paid conferences, trainings, and workshops;

• Internal training platform (educational webinars for all specializations within the company);

• Fun and educational hangouts/master classes.