Marketing Manager

Alloi , Posted 2 months ago

Senior

Full time

Negotiable

Remote

What are you working on?
  • Genres: Simulation
  • Platforms: PC, Console
Team size and structure?

13

For which tasks (responsibilities)?
  • Develop and execute comprehensive marketing strategies for PC game launches and ongoing campaigns

  • Manage and grow our social media presence across relevant platforms (Twitter/X, Discord, Reddit, YouTube, TikTok, etc.)

  • Build and maintain relationships with content creators, streamers, and influencers in the simulation/strategy space

  • Plan and coordinate influencer campaigns, key distribution, and preview/review coverage

  • Create or oversee marketing content (trailers, screenshots, announcements, dev updates)

  • Monitor and report on campaign performance, adjusting strategies based on data

  • Collaborate closely with the development team to align marketing with game milestones

What kind of professional are we looking for?
  • 5+ years of experience in video game marketing, preferably PC-focused

  • Proven track record of successful game launches with measurable results

  • Strong understanding of the PC gaming landscape, Steam ecosystem, and wishlisting strategies

  • Hands-on experience managing social media channels and community engagement

  • Experience working with influencers and content creators

  • Excellent written English and communication skills

  • Self-motivated, organized, and comfortable working independently in a remote setting

Nice to Have:

  • Experience marketing simulation, tycoon, management, or factory-building games

  • Existing relationships with creators in the simulation/strategy niche

  • Familiarity with tools like Steamworks, Keymailer, Woovit, or similar platforms

  • Experience with paid acquisition (Steam ads, social ads, etc.)

What is important for us in a person?
  • Creative thinker – You bring fresh ideas and aren't afraid to try new approaches

  • Proactive & self-driven – You don't wait to be told what to do; you see opportunities and act on them

  • Adaptable & flexible – Comfortable pivoting strategies when needed and thriving in a fast-paced environment

  • Strong relationship builder – You genuinely enjoy connecting with people, whether it's influencers, community members, or teammates

  • Detail-oriented – You catch the small stuff and take pride in polished, error-free work

  • Calm under pressure – You can manage multiple deadlines and priorities without losing your cool

  • Team player – Even while working remotely, you communicate openly, collaborate well, and keep everyone in the loop

  • Passionate about games – Especially simulation/tycoon/builder games; you play them, you follow them, you get what makes them tick

Alloi

Company type: Developer

Employees: 1-10

Platforms: PC, Console

Genres: Simulation

View all vacancies from Alloi
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