Media Buying Lead

Hungry Minds is a fast-growing global publishing house and creative studio redefining educational art and entertainment. Since our founding, we have sold over 280,000 copies of our debut publication, The Book: The Ultimate Guide to Rebuilding Civilization, generating $20M in sales in 2024 alone. As we expand beyond books into puzzles, games, toys, and interactive experiences, we remain focused on creating work that engages, challenges, and resonates on a deeper level, building a brand that shapes the future of learning, creativity, and discovery.

💰 Our Growth:

• $1M revenue in 2023 (Aug - Dec)

• $20M revenue in 2024

🎯 Our Goal:

• $50-70M revenue target for 2025

To expand our reach and accelerate growth, we seek an experienced and savvy Media Buying Lead to plan, execute, and optimize paid advertising campaigns across a variety of channels. This role will focus on acquiring new customers, increasing brand visibility of our company and products, and ensure our marketing investments deliver strong, measurable results.

For which tasks (responsibilities)?

• Develop and execute high-impact media buying strategies across multiple digital advertising platforms, including Meta, Google, TikTok, and YouTube

• Plan, launch, optimize, and scale paid campaigns to maximize ROI, CPA, and ROAS

• Conduct A/B testing to improve ad creatives, copy, and targeting strategies

• Manage ad budgets effectively to ensure maximum efficiency and performance

• Analyze performance metrics, generate reports, and provide strategic recommendations for continuous improvement

• Stay ahead of industry trends, platform updates, and best practices in digital advertising

• Work closely with the creative and content teams to develop compelling ad assets

What kind of professional are we looking for?

• Proven experience in media buying and performance marketing, with a track record of managing budgets exceeding $500K per month, in e-commerce brands

• Deep understanding of paid acquisition channels, including Facebook Ads, Google Ads, YouTube, and TikTok

• Strong analytical skills with experience using data to inform decision-making and optimize campaigns

• Hands-on experience with A/B testing, conversion rate optimization, and audience segmentation

• Ability to manage large-scale ad budgets and drive significant revenue growth

• Fluent in English; proficiency in additional languages is welcome

• Self-motivated, detail-oriented, and highly results-driven

Why do we enjoy working here?

We’ve already experienced success, but we’ve barely scratched the surface of what’s possible with paid media. This role is about taking something that works and making it better, smarter, and more scalable. You’ll be stepping into a company that has a strong foundation seeking someone who can refine, optimize, and push performance to the next level.

What are the conditions and bonuses?

✅ Fully remote work – work from anywhere!

✅ Flexible hours – results matter more than the clock

✅ Competitive salary with performance-based bonuses

✅ The chance to work on a high-profile, exciting product

✅ A collaborative and fast-paced environment with a passionate team